Because the sexism and lesbian fetishization in the TV version of the ads was significant, it sure was never surprising to me. But my jaw hit the floor when I discovered that the longer "too hot for TV" versions of the adds included not just bad, PG-rated stripper dancing, but also disgust from the involved characters about the lesbian implications. Homophobia and "use our product for the hot lesbian fantasies" all in one package (with the sexism of course)? Talk about offensive and also thematically muddy. I am boggled.
And wow do I miss the days of the truly great Superbowl ads. It may seem cheesy or weird or dated to you now, but I saw that ad on its one actual airing and it was like we didn't know what had just happened. And my dad worked in advertising! It was just... HUGE. A lot of it is the ad's ridiculously great sound design and the context of the moment -- it was the cold war, it was 1984, there was this sort of spectre of strong unfeminine Eastern European female athletes out to steal our Olympic glory (so to use that woman, and the sledge hammer! and and and! WOW), and the ad took all that stuff and twisted it around in this way that was both terrifying and exhilerating. Like when she breaks the screen and there's that blast of white light and dust over the people (some of whom are wearing gas masks) listening to the speech and it's so "here, have some nuclear apocalypse fears." It's SO smart. It's such great writing. Still is. Although, like I say, I'm not sure it makes any sense if you weren't there. And hey, love those visual references to Metropolis.
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Date: 2010-02-08 02:46 pm (UTC)no subject
Date: 2010-02-08 02:49 pm (UTC)I kept hearing a tinny radio voice in my head as I read the captions.
Also what was all this: "Men deserve...", "Man wants...", shit? Also I counted about over twenty "don't" in that album.
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Date: 2010-02-08 03:04 pm (UTC)no subject
Date: 2010-02-08 03:05 pm (UTC)no subject
Date: 2010-02-08 03:08 pm (UTC)no subject
Date: 2010-02-08 03:08 pm (UTC)I hadn't heard the latest rumour you mention, but between the Prop 8 case and the DADT repeal it's a whole ugly mess indeed.
I am *so* glad I missed out on the commercials for SB44, because I think I would've wanted to throw things at the telly if I'd paid them any attention.
Speaking of attention, why in the world are we paying Sarah Palin any? Good grief. (The only silver lining is that the hardcore Tea Partiers are not happy to have been co-opted by Republicans such as she. Too mainstream!)
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Date: 2010-02-08 03:15 pm (UTC)no subject
Date: 2010-02-08 03:25 pm (UTC)no subject
Date: 2010-02-08 03:27 pm (UTC)no subject
Date: 2010-02-08 03:37 pm (UTC)I looked at the ne4ws of the prop 8 judge and just said "oh this is gonna be messy". I dearly hope sense will prevail and they REALLY won't appeal on thos grounds
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Date: 2010-02-08 03:39 pm (UTC)no subject
Date: 2010-02-08 03:53 pm (UTC)Seriously, if you'd been jackhammered for MONTHS on end with the radio and TV ads we got here in California, you'd have seen a level of ugly you might not have believed existed.
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Date: 2010-02-08 04:06 pm (UTC)I want to give some sugar to the Parisian Love (http://www.youtube.com/watch?v=nnsSUqgkDwU) ad last night. While it was arguably about conquest of a woman, it was still incredibly sweet and easily one of the most powerful ads I've seen in the past ten years.
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Date: 2010-02-08 04:10 pm (UTC)Civil rights case? Clear the blacks from the room! Abortion case? Get those Catholics out. Or the pro choicers. And the anti-choicers. Religious freedom case - only the agnostics can stay!
Or is it just minorities who are considered inherently biased? *boggle*
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Date: 2010-02-08 04:12 pm (UTC)no subject
Date: 2010-02-08 04:14 pm (UTC)no subject
Date: 2010-02-08 04:18 pm (UTC)I had to stop reading the prop 8 transcripts because I was getting embarrassed on behalf of the defence
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Date: 2010-02-08 05:06 pm (UTC)The only downside is if for reasons of law the judge should allows Prop 8 to stand, (effectively sending it to the Supreme Court)then you know the judge's orientation will be used in a "see, even a gay judge ruled against it."
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Date: 2010-02-08 05:07 pm (UTC)I didn't get a chance to comment earlier but I love love love the photo you posted dancing in the subway. You are stunning.
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Date: 2010-02-08 06:42 pm (UTC)no subject
Date: 2010-02-08 06:45 pm (UTC)no subject
Date: 2010-02-08 06:54 pm (UTC)I should rewatch Buffy. :)
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Date: 2010-02-08 07:28 pm (UTC)no subject
Date: 2010-02-08 09:00 pm (UTC)no subject
Date: 2010-02-08 09:10 pm (UTC)no subject
Date: 2010-02-08 10:05 pm (UTC)I occasionally think that most Republican politicians can't be as utterly monstrous as they seem. Crap like this proves that they truly are. I do not understand how someone who writes or supports a bill like this can manage to look at themselves in a mirror without feeling a shudder of revulsion.
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Date: 2010-02-08 10:09 pm (UTC)no subject
Date: 2010-02-08 10:19 pm (UTC)no subject
Date: 2010-02-08 10:20 pm (UTC)At any moment now, I'm going to start giggling hysterically, and it'll only be cured by an extensive stay in the Caribbean.
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Date: 2010-02-09 02:07 am (UTC)no subject
Date: 2010-02-09 04:45 am (UTC)