just in case anyone missed it

[rm]

Do your worst.

[For my visually impaired readers: picture is an advertisement for a hotel discount that makes all sorts of Doctor Who references -- there's a Tardis-blue suitcase, the legs of some dude in pin-striped slacks and chucks, and a horrible pink color used for a recent companion's clothes. The Internet is assuming a geeky designer put one over on their clients, but we actually have no idea. We might just be crazy.]

Comments

[stardragonca.livejournal.com]

Taken at a glance, it looks like a negotiated tie-in.
So, not particularly crazy, or no more so than is our common custom.