Offensive? Inexplicable? All of the above? Anti-healthcare ad in which a bunch of people proclaim "I guess I'm a racist." I am FLOORED. Convoluted rheotrical strategy FAIL, and, oh yeah, RACIST.
The Tiger Woods thing is not interesting to me. The New York Post's headline about his "harem" though made me want to punch something (racist exoticization and removal of female agency! All in one!).
That ad...while I'm sure they expected us to react to their "I guess I'm a racist" statements with incredulity, my actual reaction was "Really? You had to guess?" But not because of their position on health care; mostly because in the past few months, I've started to see some of the more subtle racism that people try to hide or pass off like it's not really about race. I've almost come to expect racism from people, rather than expecting tolerance, which is a terribly pessimistic approach to take, I know. I don't know who made that ad, and don't really care, but whoever it was clearly didn't test it on an audience before spreading it around to massive populations, or didn't stop to think that it might only appeal to a very narrow demographic. Isn't that what marketers and advertisers are supposed to do?
Aside from all that, though, definitely one of the worst race-centric ad campaigns I've ever seen. Who do I write so I can bitch them out?
The teabagger branch of the Republican Party isn’t trying to appeal to a broad demographic. They want the party to be slavishly loyal to Real True Americans with Real Conservative Principles, even as the proportion of Real True Americans shrinks and the proportion that believes in Real Conservative Principles shrinks even faster.
If you bitch them out, you’ll only encourage them.
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Date: 2009-12-08 04:00 pm (UTC)Aside from all that, though, definitely one of the worst race-centric ad campaigns I've ever seen. Who do I write so I can bitch them out?
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Date: 2009-12-08 04:24 pm (UTC)If you bitch them out, you’ll only encourage them.
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Date: 2009-12-08 04:46 pm (UTC)