LJ demographics and targets

[rm]

As a follow-up to yesterday's post about the LJ petition (the existence of with Six Apart is at least acknowledging) which currently has over 7500 signatures, I want to repost something I just ganked from lori:

http://www.livejournal.com/manage/profile/

Update your profile for all your journals (if you have more than one) and include your year of birth. Prove to them that not everyone on their site is 18 and female. Feel free to check the box that says not to share the information publically. It'll still be counted in the statistics.

http://www.livejournal.com/stats.bml

Comments

[mobobocita.livejournal.com]

Thanks for the poke, it's all up on my page now.

[rm.livejournal.com]

Cool.

My new fear is that when they discover it's still arlgely female, just over a wider age-spread they're going to make is all about "bullshit people think women care about"

But that, of course, is just the tip of a long gender rant from me, so why bother, really?

[mobobocita.livejournal.com]

What I don't understand, why not just ask the masses BEFORE they make such a change? OR God forbid, just look at WHO has paid accounts and thus supports this site.....

I personally see no need for the massive changes, it seems to be working just fine.

I just don't understand why they want to change

[haya.livejournal.com]

something that is working.
I mean why did they buy it if they didn't think it was?

Re: I just don't understand why they want to change

[rm.livejournal.com]

Well I think they thought it was working brilliantly, because of this perceived conentrated demographic of teen girls, that weren't being thoroughly converted to revenue, which is what the BS we are currently seeing is an attempt at.

Re: I just don't understand why they want to change

[haya.livejournal.com]

I just don't think changing layouts or excluding/transferring adult bloggers helps anything.

These young women probably WANT something more mature than myspace.
I have no idea how to make revenue on this though.

Re: I just don't understand why they want to change

[rm.livejournal.com]

Well the punchline of course, is neither do they with their perceptions. The Internet industry hasn't gotten anymore lucrative since it blew up the first time, we're just playing the cycle again, and half-baked business plans and breaking things that already work is just part of the bubble, the sequel.

Re: I just don't understand why they want to change

[sethg]

Gotta monetize them eyeballs!

Re: I just don't understand why they want to change

[rm.livejournal.com]

*shiver*

[raaven.livejournal.com]

A good point. Thank you.